LO3 Script

He I'm Will from Media Education.

In this vlog will cover demographics.

The Secret Life of Walter Mitty, produced by 20 Century Fox In 2013.

Here is an example of the imagine entity of this film:

Meet Garry. Garry is 32, he enjoys spending time with his family and watching films, when he's not at work being an accountant. His wife Amy is 29 she is a stay at home mum, she is very busy taxiing the children and making sure dinner is ready for Gary when he gets home from work. Max aged 12  is in year 8, he enjoys playing football and Xbox. His sister is in year 9, she like watching YouTube, spending time with her friends and mum.

As a family they are worked very hard as urban life, is hard a film. The Blyth's try and escape out of the city to county side to go rock climbing, hiking and other such like activates. However find it very hard to do. So as a family they love to go too the cinema on Sunday, as form of escapism.

The gender of this film is target adducing is mainly men. This because males like adventure films they like them more if they life in the city as its a form of escapism. Ben Stiller is a star persona ( as dyer explained in 1975), however in this fill he is an ideal self for a 40 year old, who lives in the city and has boring job. Men are more likely  to watch an adventure film as 60% of adventure film viewers are male.  

The age bracket for this film is 8 to 40 as this is trying to hit a large audience, in fact adventure films in this age rating are watched.  This is because the film is a PG (Parental Guidance) this means that everything is mild except they won’t show bullying, bereavement or racism.  This is why the age range is so big as it is a family film and is aimed at families. Also they relationship with the child and grown up shows the adult child relationship which

The ideal self in this film is the photographer played by Sean Penn as this is Walter Mitty ideal self. However as Walter Mitty becomes like this so hi is a better ideal self.  For children this could be an ideal self for growing up but the son of Kristen Wiig as he will be around the age of the younger target audience. 

The life style of the of the viewer of the are that they generally live in the in the city, they have a affluent job what they get up to at 8 to get in to work for 9, Monday to Friday. Were he will leave at 5 and goo home to eat and watch TV before he goes to bed to go to work the next day.

I would say the age of the viewers is quite viewed as this is family film. At 00:25 in film we see a day dream sequence.  This appeals' to a younger audience as they use a kids toy and have a fight. This is appealing as its relevant to them, however thought out the film they have bits of old music like at 46 minuets in when Space Oddity is played non-diegetic. As this song is quite old this means it apples to a older audience.

The spending power of the target audience is on the bracts of ABC1. This means that the movie can produce merchandise for people to buy as they have a higher disposable income, as these people. The percentage of ABC1 is 85%, this is because they have a larger disposable income; this means they have more money to spend.

Advertising

A film  in 2012

would market

Online
You Tube
Promoational Events
Talk Showes
Publicity Stunts e.g jumping of a building
Radio
Magazine Old and new media
Bill Borad Old Media
TV
Press Relises
Socail Media

Imagine Enity

Media Education Productions

Garry is 32, he enjoys spending time with his faimly and watchings films, when hes not at work being an accountant His wife Amy is 29 she is a stay at home mum, she is very busy taxinig the children and making sure dinner is ready for Grayy when he gets home from work. Max aged 10 is in year 6, he enjoys plaing football and xbox. His sister is in year 9, she like watching youtube, spending time with guy 

Theory

Carl Rogers (1980)

• Ideal Selves - "I want to be"
• Ideal Partners - "I want to be with"

Richared Dier (1975)

Star Persona

Starter

Disposeable Income
 Money left after taxes and essentials.
A,B,C1 have higer desposible income.

Mood Board

My LO for today.

Complete moodboard – add all key stats (look at the NME example on the PPT).

Write an ‘imaginary entity’ profile (see Kerrang!) 

Write a basic script discussing gender, age,  lifestyle, spending power.

Round Up

In this session i have used therory to make to ensure i have made progress in the unit.

Starter

Audience theory

• John Harley (1987) and Ien Ang (1991) suggested that  producers  create invisible fiction or imaginary entity before creating a media a product. 

Starter - introduction to task 3

Demogarphic- ways audience  are targeted.
age, gender, income, location , interests , ethnicity,

L01 Task 2 Script

A Media Education  Productions.

Hi i'm Will, today i'll be analysing "The secret life of Walter Mitty" (2013)

 

Purpose

This film produced to to entertain, however it also provokes a thought about that anything is possible and people can always chase there dreams as this is what the films about. "The Secret life of Walter Mitty" is a hybrid.

Genre

ahhhh....Not a Prius. It means mixture of genre combined to make a super genre. This film a mixture of Adventure, Drama and Comedy with a dash of romance. Like if you add Indian Jones, 12 years of slave, the hangover and titanic and mashed them up like potatoes.

Form

The form of this film is a feature as it is long. To be exacted it's  one hundred and fourteen minutes. This film is a remake of a 1950s, Its promoted in cinemas and distributed in wholesale and online.

Style

The style  of this film is adventure film. i know this from the classic conventions of travelling in to the unknown like going to greenland to find a thumb. This is a modern arty film, i mean this as the editing and camera work was adventure with matches the stye of being an adventure.

Narative

The narrative of this film follows Todorov’s 5 stages of narrative. The  first stage  is a state of equilibrium this means that, at the start of the film we learn about that Walter has a few problems, with women. However, this is normal in the story world. The 2nd stage is a disruption of the equilibrium. Walter goes to look for a photo slide for last ever cover of life magazine. However the the slide is missing. Next we have the recognition that it has been disrupted, when Walter goes to look for the slide this is where the recognition happens, as he finds out the its not there. The 4th stage is the attempt to fix this the dilemma. Walter goes on adventure skating downhill, running from volcanos escaping sharks and climbing mountains to love the problem. However he finds out that the slides in wallet at his mums house what has been thrown in the bin, he goes home and his mum took the wallet out of the bin. So finally Walter has solved the dilemma this creates a new state of equilibrium with is the 5th stage.

Camera Work

At 6.06 in the film .This is a aerial shot of people walking out of a underground passage, this is shot has been shot using diagonal lines, it also use the rule of third. It has the main character recognisable by his beige coat is positioned in the centre of the middle box. The colours in this have been balanced.

The editing technique of the plane flying across the water 37:30 is an a ellipse, as it shows the passing of time.

Sound

Diegetic sound is where the sound is coming from inside the story world. 

Non-Diegetic sound is where the sound is not coming from story world. E.G back ground music.

A sound bridge is where there is a transfer of sound from the non-diegetic to diegetic and vise-ver-sa.

At 35:00 we have diegetic sound in from the narrative, also we have no diegetic sound in the back ground, then the sound changes twice in 36th minute as we find out that theres is a problem. Next it changes to a more energetic sound as Walter has a thought.  

At 46:16 we have a sound bridge from the bar to walking out side side this is to represent that somethings is going to happen.

Meaning 

The locations of the film is partly set in Greenland, this is important as this is an has binary operation 

The costume of Walter Mitty starts of the film with suit trousers a blue shirt and tie with a white beige jacket, boring right? However we see that his costume changes and he becomes slitty hipster, which i suppose is better than being boring. this shows further. Also Walter goes out his birad this is represents wisdom this is clever as they it as he can looks like he is trying to get one over on his boss. 

At 01:38:00 we see Walter and his clog standing holding a box this represents that he has lost his job.  At  01:02:00 we see Walter on the long bond this is iconic as it shoes that his hands are free e.g being that he is free. Through out the film we see Walter holding on to his brief case this represents his work life and the ‘boring’ life he had where he never did anything. when Walter loses his brief case this means that he's moving on and trying to do something with his life.

This has been shot in natural and low key lighting. This is because  this has been shot in day and night. However the film has mostly been shot in natural light.  

Production process

The mise en scene of this film would of been planned out in pre-production, as the camera work would of. the budget of this film  is $90 million this would of been planned pre productions. As they were a lot of location these would of been planned pre and released to the press. As the cast would have.

The filming is done in productions, the sound  and special effect has also been done in production. When this is finished productions is put in to post production. This will be where the editing of the film is implicated also the CGI will been added like the volcano scene. Then  they will do a premier an set a advert campaign.

LO2 Peer Assessment

Assessor - Stephen Pennington

Self assessment - I need to finish production process  and go back and ad examples of things i have said.

Assessor Andey Yushin

Spellcheck. Make sure to connect your paragraphs.
accessor Andrey Yushin 

I will spell checks  and write more.

Narrative codes.

Bathes (1977)

He said they they were  seven narrative codes.

Enigma

Problem or puzzle to be solved.

This makes the audience ask questions.

Actions Code

A sequence what suggest the possible action, this can be done with insert and eye line matches.

Unit 1: Camera Work

3 camerawork
- tracking shot walking though building.
-Extreme wide angle shot. Landscape of helicopter flying over sea.
- aerial shot. of people walking out of a underground passage.

3 editing

- Fade. of transitions from walk to home to show that his home life is different from work life.
- Dissolve is put in to show the passage of time.
- Sonic Bridge.

Shot reverse shot-  This is is meant to be and an invisible where the switches back to represent gives verisimilitude.

Lo1

New key terms what I have learnt

I know what diegesis is: It is a story world.

I also learnt what diegetic is: a sound from the story world

final script

Final script:

ME Productions 

Hi I’m Will and today I will be taking about ownership of media companies using 20th Century Fox as an example. They are two types of  companies a conglomerate [made up of smaller companies these are called subsidiaries] and Independent [these companies are not owned by any other company, functions and makes products on their own]

20th Century Fox is a subsidiary of 21 Century [a subsidiaries are smaller companies what are owned by a larger company]. Witch is a cross media company. [The company produces more than one media product by owing companies what produce different media.] Rupert Murdoch owns 21st Century Fox. 

On of the ways that they can promote is by using Synergy [synergy when conglomerate products are promoted by other parts of the group]. 20th Century Fox synergy to promote their films. For Example Avatar would have had frequent adverts on Fox TV. Fox are a vertically integrated company, which they can; produce, distributed and have the resources for consumption.  They’re horizontal integrated as they have bought up other companies who produce the same type of media.

20th Century Fox produce films. However, this means that 20th Century Fox only specialize in TV and Film Production. They have produced many successful products:

We know that are successful because they have produced a number of box office hits and they have also has become a household name. 20th Century Fox operate to the same and better efficiency as they big six media companies. They are very successful intentionally and nationally as they hit the top of the box office in lots of countries. 

20th Century Fox main comports are Walt Disney Studios, Columbia Studios, Wanner Brothers and Metro-Gold Mayer. As they produce they are in the Major Six for producing and distribution in the media industry. This means that the Major Six are in the same league as 20th Century Fox for revenue and productions. They stand out by the branding and there advertisement because of News Corporations is bigger then most other conglomerates.

Learning Objective

I have written by script and yet to record.

Investigating Audio Recorders (Tascam)

L01 Task 1 Draft Script

A ME Productions 

Hi I’m Will and today I will be taking about ownership of media companies using 20th Century Fox as an example. They are two types of  companies a conglomerate [made up of smaller companies these are called subsidiaries] and Independent [these companies are not owned by any other company, functions and makes products on their own]

20th Century Fox is a subsidiary of 21 Century [a subsidiaries are smaller companies what are owned by a larger company]. Witch is a cross media company. [The company produces more than one media product by owing companies what produce different media.] Rupert Murdoch owns 21st Century Fox. 

On of the ways that they can promote is by using Synergy [synergy when conglomerate products are promoted by other parts of the group]. 20th Century Fox synergy to promote their films. For Example Avatar would have had frequent adverts on Fox TV. Fox are a vertically integrated company, which they can; produce, distributed and have the resources for consumption.  They’re horizontal integrated as they have bought up other companies who produce the same type of media.

20th Century Fox produce films. However, this means that 20th Century Fox only specialize in TV and Film Production. They have produced many successful products:

We know that are successful because they have produced a number of box office hits and they have also has become a household name. 20th Century Fox operate to the same and better efficiency as they big six media companies. They are very successful intentionally and nationally as they hit the top of the box office in lots of countries. 

20th Century Fox main comports are Walt Disney Studios, Columbia Studios, Wanner Brothers and Metro-Gold Mayer. As they produce they are in the Major Six for producing and distribution in the media industry. This means that the Major Six are in the same league as 20th Century Fox for revenue and productions. They stand out by the branding and there advertisement because of News Corporations is bigger then most other conglomerates.

leson 5 starter task

- I found it hard to navigate the effects column.
- Was hard when for me too insert the effects the clips.

- It was easy to cut up the clip.

Premier tutorial

 I Learnt how to put in transitions, effects,  cutting and titles. In this lesson 

Premier Training- Starter Task

- Used to make video look better
- improves picture and sound
- Transitions

lo1 Friday reviw

Ebbend and saved the the 5 music videos and  referenced  them need jut type up the analyse as i have written it on paper.

leason 3 starter

Task 2 ownership

lesson 2 starter task

This Picture is showing the quiz sheet used in the starter task. I got 8/10 i got two questioned wrong which were Fox TV and advertising however I know what they are now. Also last lesson i learnt what a conglomerate is and I can remember what it is.

Key Terms

Conglomerate - made up of companies these are called subsidiaries...

Independent- these companies are not owned by any other company, functions and makes products on their own.

Cross media ownership- The Company produce more than one media product by owing companies what produce different media.


Script:

A ME Productions 

Hi Im Will and today i will be expelling owner ship using 20th century fox as an example.

20th Century Fox is a subsidiary [A Subsidiaries are smaller companies what are owned by a larger company.] of the cross media [ The company produce more than one media product by owing companies what produce different media.] Conglomerate [made up of smaller companies these are called subsidiaries] 21th Century Fox owned by Rupert Murdoch.  20th Century fox haven't currently worked with anyone.

As they are part of congealment they use Synergy [ Synergy when subsidies or congealment products are promoted by other parts of the group] to promote their films. For Example Avatar would have had frequent adverts on Fox Tv.

20th Century Fox produce Tv and Films. However this means that 20th Century Fox only specialise in Tv and Film Production. They have produced many successful products:

- The Simpsons ran December 17, 1989 – present and brought in a revenue of  2 Billion

- The Following ran January 21, 2013 – present.

- Brooklyn Nine-Nine ran September 17, 2013 – present.

-  Avatar ,December 18, 2009 it made 2,782,275,172

- Night At The Museum, December 22, 2006 it made $574,480,841.

- I, Robot, July 16, 2004 it made $347,234,916.

- Life of Pie, November 21, 2012 it made $609,016,565.

20th Century aim to cater for ever as they produce more than one type of genre to full on rom-coms to action packed actions.

We know that are successful because they have produced a number of box office hits and they have  also has become a house hold name. 20th century fox operate to the same and better efficiency as they big six media companies. They are very successful intentionally and nationally as they hit the top of the box office in lots of counties. 

20th Century Fox main comports are Walt Disney Studios, Columbia Studios, Wanner Brothers and Metro-Gold Mayer. As they Produce they are in the Major Six for producing and distribution in the media industry. This means that the Major Six are in the same league as 20th Century Fox for revenue and productions. They stand out by the branding and there advertisement because of News Corporations is bigger then most other conglomerates.