A ME Productions
Hi I’m Will and today I will
be taking about ownership of media companies using 20th Century Fox
as an example. They are two types of companies a conglomerate [made up of smaller
companies these are called subsidiaries] and Independent [these companies are
not owned by any other company, functions and makes products on their own]
20th Century Fox is a subsidiary of 21
Century [a subsidiaries are smaller companies what are owned by a larger
company]. Witch is a cross media company. [The company produces more than one
media product by owing companies what produce different media.] Rupert Murdoch
owns 21st Century Fox.
On of the ways that they can promote is by using
Synergy [synergy when conglomerate products are promoted by other parts of the
group]. 20th Century Fox synergy to promote their films. For Example Avatar
would have had frequent adverts on Fox TV. Fox are a vertically integrated
company, which they can; produce, distributed and have the resources for
consumption. They’re horizontal integrated
as they have bought up other companies who produce the same type of media.
20th Century Fox produce films. However,
this means that 20th Century Fox only specialize in TV and Film
Production. They have produced many successful products:
We know that are successful because they have
produced a number of box office hits and they have also has become a household
name. 20th Century Fox operate to the same and better efficiency as they big
six media companies. They are very successful intentionally and nationally as
they hit the top of the box office in lots of countries.
20th Century Fox main comports are Walt Disney
Studios, Columbia Studios, Wanner Brothers and Metro-Gold Mayer. As they
produce they are in the Major Six for producing and distribution in the media
industry. This means that the Major Six are in the same league as 20th Century
Fox for revenue and productions. They stand out by the branding and there
advertisement because of News Corporations is bigger then most other
conglomerates.
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