He I'm Will from Media Education.
In this vlog will cover demographics.
The Secret Life of Walter Mitty, produced by 20 Century Fox In 2013.
Here is an example of the imagine entity of this film:
Meet Garry. Garry is 32, he enjoys spending time with his family and watching films, when he's not at work being an accountant. His wife Amy is 29 she is a stay at home mum, she is very busy taxiing the children and making sure dinner is ready for Gary when he gets home from work. Max aged 12 is in year 8, he enjoys playing football and Xbox. His sister is in year 9, she like watching YouTube, spending time with her friends and mum.
As a family they are worked very hard as urban life, is hard a film. The Blyth's try and escape out of the city to county side to go rock climbing, hiking and other such like activates. However find it very hard to do. So as a family they love to go too the cinema on Sunday, as form of escapism.
The gender of this film is target adducing is mainly men. This because males like adventure films they like them more if they life in the city as its a form of escapism. Ben Stiller is a star persona ( as dyer explained in 1975), however in this fill he is an ideal self for a 40 year old, who lives in the city and has boring job. Men are more likely to watch an adventure film as 60% of adventure film viewers are male.
The age bracket for this film is 8 to 40 as this is trying to hit a large audience, in fact adventure films in this age rating are watched. This is because the film is a PG (Parental Guidance) this means that everything is mild except they won’t show bullying, bereavement or racism. This is why the age range is so big as it is a family film and is aimed at families. Also they relationship with the child and grown up shows the adult child relationship which
The ideal self in this film is the photographer played by Sean Penn as this is Walter Mitty ideal self. However as Walter Mitty becomes like this so hi is a better ideal self. For children this could be an ideal self for growing up but the son of Kristen Wiig as he will be around the age of the younger target audience.
The life style of the of the viewer of the are that they generally live in the in the city, they have a affluent job what they get up to at 8 to get in to work for 9, Monday to Friday. Were he will leave at 5 and goo home to eat and watch TV before he goes to bed to go to work the next day.
I would say the age of the viewers is quite viewed as this is family film. At 00:25 in film we see a day dream sequence. This appeals' to a younger audience as they use a kids toy and have a fight. This is appealing as its relevant to them, however thought out the film they have bits of old music like at 46 minuets in when Space Oddity is played non-diegetic. As this song is quite old this means it apples to a older audience.
The spending power of the target audience is on the bracts of ABC1. This means that the movie can produce merchandise for people to buy as they have a higher disposable income, as these people. The percentage of ABC1 is 85%, this is because they have a larger disposable income; this means they have more money to spend.
