Representation

Brands

Products

People
- Age
- Gender
- culter


A) Active and Passive

In the 19230, Andorno said that media has a negative impact on minds as were subject to it.
His therory was called "hyperdermict Syrnge".

other school of thought

Guanlett  said that we use media for our own perpose.


B)

a belfie system - idealogy

Hall said that all representions are media E.G encoded (davitz and davitz)

Mulvey, Represetion of women.

Earp and Katz '99 men.

Butler '93 repsentions of gay people.


C)

Leagal

Ethical

reg bodies